Wellington Accountant 🎈

Long+Cowan Chartered Accountants | longcowan.co.nz

Small Business, Personal Finance Accountant in Wellington

💬 "Your Trusted Accountants for over 75 Years"

Established in 1940, Long + Cowan Chartered Accountants has been a cornerstone in the Wellington business community for over 75 years. Specializing in serving small to medium-sized enterprises (SMEs), the firm has built a reputation for transforming business challenges into opportunities. Under the leadership of principal owner Ben Stockbridge, the team offers a blend of extensive experience, personalized service, and modern technological solutions to meet the diverse financial needs of their clients.

Firm Overview

Long + Cowan operates primarily in Wellington and its surrounding suburbs, including Wellington Central, Johnsonville, Island Bay, Thorndon, Miramar, Kelburn, Karori, Crofton Downs, Te Aro, and Wadestown. The firm prides itself on its deep-rooted connection to the local community, providing services that are tailored to the unique economic landscape of the region.

Leadership and Team

At the helm is Ben Stockbridge, a highly qualified Chartered Accountant with nearly five decades of experience in accounting and administration both in New Zealand and overseas. Ben’s credentials are extensive, including a Bachelor of Commerce and Administration (BCA), Chartered Accountant (CA), Associate of the Chartered Institute of Secretaries (ACIS), Associate of the Association of Corporate and Chartered Managers (ACCM), New Zealand Diploma in Business (NZDip Bus), Diploma in Management (Dip Mgmt), and membership in the Accountants and Tax Agents Institute of New Zealand (ATAINZ).

Ben’s leadership is complemented by a dedicated team:

  • Karin Perica, the Office Manager, brings 30 years of experience in accounts across various industries. She is Xero accredited and has a strong customer service focus. As a small business owner herself, Karin understands the pressures clients face and is committed to making their experience as stress-free as possible.

  • Evelyn Peter, an accountant originally from Kuala Lumpur, Malaysia, is a Chartered Accountant with 14 years of experience in taxation, auditing, and accounting. Evelyn specializes in dealing with multi-faceted businesses, including publicly listed companies. Her strong work ethic and excellent communication skills make her a valuable asset to the team.

Services Offered:

Long + Cowan offers a comprehensive suite of accounting and advisory services designed to meet both individual and business requirements. Their services are categorized into four main areas:

  1. General and Business Accounting Services

    The firm provides financial, statutory, and management accounting services. They are proficient in leading accounting software like Xero and MYOB, ensuring efficient and accurate financial management. Services include:

    • Preparation of annual accounts
    • Management accounting
    • Financial statement analysis
    • Budgeting and forecasting
  2. Tax Compliance Services

    As a registered tax agent with the Inland Revenue, Long + Cowan takes care of all tax-related obligations for individuals and companies. Their services encompass:

    • Income tax returns
    • Goods and Services Tax (GST) returns
    • Pay As You Earn (PAYE) and Fringe Benefit Tax (FBT) returns
    • Tax planning and optimization
    • Reminders for tax payments to avoid penalties
  3. Body Corporate Services

    The firm offers full accounting and administrative services for body corporate entities. Their approach is efficient, timely, accurate, and responsive, ensuring that all stakeholders are well-informed and compliant with legal requirements.

  4. Business Advisory Services

    Long + Cowan provides strategic advice for those buying a business or setting up a new one from scratch. Their advisory services cover:

    • Business structure optimization
    • Financial planning and budgeting
    • Loan and financing advice
    • Cash flow forecasting
    • Business planning and performance tracking

🏢 Company: Long & Cowan Chartered Accountants Wellington

🌐 Website: LongCowan.co.nz

📞 Telephone: 04 915 5966

📧 e-Mail: [email protected]

🔍 Keywords: Chartered Accountants, Tax Planning, GST Returns, Foreign Investment, Cash Flow Forecasting, Xero Certified AccountantsCompany Registrations, Budgeting, Accounting, Business Advisory Services, Financial Planning, Tax Compliance, Small to Medium Businesses, Payroll Services, Business Setup, Financial Reporting, Tax Agent, MYOB Certified Accountants, Cloud-based Accounting, Real-time Reporting, Financial Analysis, Financial Advice, Professional Accountants, Accounting Software, Trusted Accounting Firm

📍Service Areas: Wellington, Porirua, Hutt Valley (Lower Hutt, Upper Hutt), Wellington Central, Wellington City

⚙️ Service Categories: Non-Profit Organizations, Body Corporates, Publicly Listed Companies, Corporations, Freelancers, Work-from-Home Businesses, Educational Institutions, Charitable Trusts, Franchises, Consulting Firms, Manufacturing Businesses, Healthcare Providers, Personal Tax Advice, Tradie Tax Advice

💼 Long+Cowan Chartered Accountants: Level 2, 276 Lambton Quay, Wellington, 6011

Technological Integration

Understanding the importance of modern technology in accounting, Long + Cowan is a Gold Partner with Xero, a leading cloud-based accounting software. This partnership signifies their expertise and commitment to utilizing the latest technology to save clients time and money. By leveraging Xero and MYOB, they offer:

  • Real-time financial reporting
  • Automation of routine accounting tasks
  • Secure cloud-based data management
  • Integration with other business applications

Client-Centric Approach

Long + Cowan’s philosophy centers on providing top-quality service and adding value to their clients’ businesses. Their commitment is reflected in several key aspects:

  • Prompt, Friendly, Personal Service: Clients have direct access to their own personal accounting manager, ensuring consistent and personalized support.

  • Plain Language Communications: The team emphasizes clear and jargon-free communication, making complex financial matters understandable.

  • Fast Turnaround Times: They prioritize efficiency to meet clients’ needs promptly.

  • No-Cost, No-Obligation Initial Consultations: This allows potential clients to understand the value they offer without any upfront commitment.

  • Complimentary Tax and Business News: Keeping clients informed about the latest developments that may affect their businesses.

Expertise Across Industries

The firm’s experience spans various industries, including trade, retail, engineering, and services. This diversity enables them to provide tailored advice that considers the specific challenges and opportunities within each sector.

Professional Affiliations

Long + Cowan is affiliated with several professional organizations, reinforcing their commitment to maintaining the highest standards of professionalism:

  • Accountants and Tax Agents Institute of New Zealand (ATAINZ)
  • Chartered Accountants Australia and New Zealand
  • The Governance Institute (ICSA)
  • Wellington Regional Chamber of Commerce

These affiliations ensure that the team stays updated on the latest industry developments, regulatory changes, and best practices.

Community Involvement

Beyond their professional services, the team is actively involved in the community. Ben, for instance, has a passion for helping others and has been involved with Skylight, a charitable trust that provides specialized support for those facing loss, trauma, or grief.

Detailed Service Insights

  1. Accounting Services

    Accounting is fundamental to every business, involving the recording, summarizing, and analyzing of financial transactions. Long + Cowan offers services that support decision-making, cost planning, and measuring economic performance. Their expertise ensures that clients have oversight over their financials, aiding in regulatory compliance and strategic planning.

  2. GST Returns

    Navigating Goods and Services Tax (GST) can be complex, with common mistakes including incorrect registration and accounting methods. Long + Cowan assists clients in:

    • Accurate GST registration
    • Optimizing pricing to include GST
    • Choosing appropriate filing frequencies (monthly, bi-monthly, or six-monthly)
    • Timely filing and payment reminders to avoid penalties
  3. Budgeting

    Effective budgeting is essential for future-proofing a business. The firm helps clients prepare detailed projections of future financial standings, including:

    • Sales forecasts
    • Cost of goods sold
    • Departmental expenses
    • Profit planning

    These budgets serve as tools for managerial discussions and strategic decision-making.

  4. Cash Flow Forecasting

    Estimating cash flow is critical for understanding the inflow and outflow of money during specific periods. Long + Cowan provides forecasts that:

    • Identify funding needs and excess cash
    • Analyze trends in sales and purchases
    • Prepare businesses for seasonal fluctuations
  5. Xero Integration

    As experts in Xero, Long + Cowan ensures that clients maximize the benefits of this cloud-based accounting software. Services include:

    • Initial setup and optimization
    • System audits and modifications
    • Integration with other applications
    • Training for staff members

    Xero features leveraged include bank reconciliation, GST returns, invoicing, reporting, inventory management, payroll, and more.

  6. Starting a Business

    For entrepreneurs, the firm provides invaluable support in setting up new businesses. Their services encompass:

    • Financial and accounting advice during the startup phase
    • Guidance on legal requirements and compliance
    • Business structure recommendations (e.g., look-through companies)
    • Financial planning to set a solid foundation
  7. Payroll Services

    Managing payroll can be time-consuming and error-prone. Long + Cowan offers comprehensive payroll services:

    • Processing wages and salaries accurately and on time
    • Managing timesheets, leave, and employee records
    • Ensuring compliance with tax obligations
    • Setting up online payroll systems and training staff
  8. Tax Planning

    Effective tax planning is vital to avoid unexpected liabilities and penalties. The firm’s tax services include:

    • Optimization of business and personal tax bills
    • Maximizing available reliefs and allowances
    • Filing income and GST returns electronically
    • Providing clear tax letters outlining obligations and due dates
    • Acting as a tax agent, offering extended filing and payment deadlines
  9. Foreign Investment Funds (FIF)

    For clients with offshore investments, Long + Cowan assists in:

    • Calculating FIF income using methods like Fair Dividend Rate (FDR) and Comparative Value (CV)
    • Ensuring compliance with tax liabilities for investments exceeding NZD 50,000
    • Gathering necessary financial data and navigating complex regulations
  10. Business Planning

    A well-crafted business plan is crucial for achieving organizational goals. The firm aids in:

    • Defining vision, strengths, and weaknesses
    • Assessing internal and external factors affecting performance
    • Financial measure development to track success
    • Banking system selection aligned with strategies

Commitment to Technology and Innovation

Long + Cowan recognizes the importance of staying ahead in a rapidly evolving financial landscape. Their partnership with Xero as Gold Partners underscores their dedication to leveraging technology for client benefit. By utilizing the latest reporting and automation tools, they save clients time and money while providing insightful financial data.

Client Accessibility

Understanding the importance of accessibility, the firm offers:

  • Flexible Payment Options: Tailored to meet individual financial situations.

  • Free Initial Consultation: Allowing potential clients to explore services without commitment.

  • Personalized Communication: Each client is assigned a dedicated accounting manager for consistent support.

Service Areas

While based in Wellington CBD, Long + Cowan extends its services to numerous suburbs, ensuring that businesses throughout the region have access to high-quality accounting services. These areas include:

  • Johnsonville
  • Island Bay
  • Thorndon
  • Miramar
  • Kelburn
  • Karori
  • Crofton Downs
  • Te Aro
  • Wadestown

Future Outlook

As the firm looks ahead to 2024 and beyond, they remain committed to adapting to the changing needs of their clients and the business environment. Their focus on continuous improvement, technological adoption, and professional development positions them to guide clients through future challenges and opportunities.

Conclusion

Long + Cowan Chartered Accountants exemplifies excellence in accounting services through a combination of experienced leadership, a dedicated team, comprehensive service offerings, and a client-centric approach. Their deep roots in the Wellington community, coupled with a forward-thinking embrace of technology, make them a trusted partner for businesses and individuals alike. By prioritizing personalized service, professional integrity, and innovative solutions, Long + Cowan stands out as a firm that not only manages numbers but also fosters success for their clients.

References & Further Information

  1. Benefits of using an accounting professional for your business.
  2. Accounting for Small Businesses – A Comprehensive Guide for Financial Management.
  3. When to register for General Sales Tax (GST) – An IRD Guide.
  4. Comparison between Xero and MYOB Accounting Software and what will work best for your business.
  5. What are the five (5) purposes of Budgeting?
  6. The 10-step Guide to Starting a Business in New Zealand
  7. Cash Flow Forecasting in Xero Accounting.
  8. Tax Planning and Tax Policy News
  9. Starting a Business Planning: a Business Planning Guide by Xero
  10. Managing and Calculating Foreign Investment Funds (FiFs) in New Zealand. 
  11. New Zealand PAYE Calculator PAYE.net.nz

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